Not a One-Hit Wonder: How We Hit 87.7M Views

If you’re looking at the glass half full, “going viral” online is your one-way ticket to success that can actually last. Look at the glass half empty, and becoming an overnight sensation is like peaking in high school. The truth is, you don’t really know what a big win like this could do for your brand until it happens. But the MeyCo Marketing team has nearly a decade of experience in the aesthetic industry, so we know how a viral moment can truly impact your brand.

In fact, we’ve seen it firsthand. Last summer, a routine social media post for Christie Medical’s VeinViewer® device exploded in just 24 hours. What started as another day on the content calendar turned into a MAJOR visibility moment. And spoiler alert: the ripple effects are still… going!

Even months later, the impact of this one 6-second Instagram Reel is still unfolding—and it’s done far more than just boost brand recognition. It has entirely reshaped the way that the industry sees VeinViewer®.

• Elevated engagement on our client’s profile has directly translated into a significant uptick in lead generation.

• Clinicians are continuing to discover VeinViewer® in real time, thanks to a viral moment that opened the floodgates for more consistent profile interactions and general interest in the device.

• VeinViewer® has become part of the conversation for many healthcare facilities as they explore the value of NIR-based vascular imaging, largely driven by our widely popular, informative social media content.

For businesses looking to replicate this kind of monumental success, it’s not about chasing headlines for the sake of hype. It’s about getting your product in front of the right people, at the right time, with the right message.

That said, our social media team curated this single post strategically. Using fast-paced videography, an engaging hook, ambiguity, and trending audio, we carefully crafted a piece that would be scroll-stopping for both existing and new followers alike. The visual spoke for itself, but the pacing and tone kept viewers watching—and sharing. When this 6-second Reel initially went live, it garnered over 600,000 views overnight. Today, we’re still seeing traction at a whopping 87.7 MILLION views!

By leaving just enough room for the imagination, our content creation helped to invite more inquiries, potential new leads, and commentary surrounding the VeinViewer® device. And by aligning with trending audio, it naturally earned the favor of the algorithm, expanding its reach far beyond Christie Medical’s core audience.

If you’re still waiting to strike digital gold and achieve virality (even if it’s only fleeting), patience is key. The algorithm can be frustratingly fluid, but your biggest win yet could be just around the corner… And the good news? Success isn’t always a one-hit wonder.

In the case of Christie Medical, a brand-defining breakthrough led to an influx of new leads, profile interactions, and more—a result that their profile is STILL reaping the benefits of today!

This is the power of intentional content. When marketing strategy, creativity, and timing all align, the subsequent outcomes create a momentum that lasts. And that’s the kind of win that the MeyCo Marketing team always strives for.

Ready to turn one post into a turning point for your brand?

Let’s build your next breakthrough!