Social Media Management
4-Week Launch to Success
The Client
When a client approached us with just four weeks’ notice to launch a brand-new medical device on the market, we didn’t bat an eye. Situations like this come with no surprise. In fact, they’re expected in the aesthetics industry! So instead of scrambling, our team quickly mobilized to introduce this cutting-edge technology to the market… with just 28 days to spare.
The Challenge
Typically, launching a luxury-grade medical device is a months-long process. It requires meticulous planning to create a brand identity that stands out, quality visuals and product photography, sleek print materials for trade shows and general marketing, and more. But in this case, we had only 4 weeks to take this technology from concept to market. Building (and executing) a full launch plan from the ground up was no easy feat—but the MeyCo Marketing team took these tight deadlines and ever-evolving information to showcase how we thrive, even when under pressure.
The Approach
Course-correction was the key to success here. Because we had limited information to go off of, and no available product imagery until just 3 days before officially going live, all of our deliverables had to be written and designed with the possibility of a pivot in mind. Our team essentially worked in the dark, but in lockstep with our client to make updates in real time—without skipping a beat or compromising on the quality of our work.
Plus… this launch was happening simultaneously at a major trade show, so we also had to plan ahead for booth materials, flyers, and other printed assets—factoring in design time, production, and shipping logistics to meet hard deadlines.
Within the first few days, we created everything from scratch:
Logos
Device mock-ups
Print materials to “soft launch” at upcoming trade shows
A fully developed website
Pop-up banners, flyers, and digital brochures
Launch plan for social media
CRM-integrated drip campaigns
The Results
We know what you’re thinking. Was it really done in 4 weeks? Well, yes! With a laser focus and seamless execution, the MeyCo team delivered a full-scale launch—on time, on brand, and ready to perform. The results spoke for themselves, with THOUSANDS of digital engagements in just the first 48 hours.
Two days after we officially launched, our client saw over 2,700 engagement events on their new website, an early indicator of success as well as market interest.
The Takeaway
Four months is more of the “gold standard” for a full-scale launch—but when all you have is 28 days, it’s not impossible for the MeyCo team to get the job done… And do it successfully! We measure our success based on your success, so a quick turnaround or limited resources won’t stop us from giving your brand the spotlight it deserves.
Agility is just as important as creativity in marketing (and we thrive when challenged). If you’re looking for a marketing team who can…
Launch fast, without sacrificing excellence
Balance evolving input with multiple moving deliverables
Create digital and print materials on a time crunch
Build trust with clients who need it done—and done right
Let’s talk! MeyCo Marketing is an agency who can move as fast as you do!
Want results like these for your practice?
Contact MeyCo Marketing today to discuss a social media strategy built around your goals.
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Need Help Marketing Your Medical Aesthetics Practice?
Whether you’re just looking for social media management, email marketing, or the whole nine yards, contact MeyCo Marketing today to discuss your needs and the best plan of action! Our available packages are great for plastic surgery, medical cosmetics, dermatology practices, and more.
