Social Media Marketing + Community Management
Before Sylfirm X was a buzzword in the aesthetics industry, it was stuck in limbo as an unknown device in a crowded market. Three years later, and now everyone wants it. How? Why? Because the MeyCo Marketing team rolled up our sleeves to accomplish what one-off ad campaigns aren’t able to: Build trust and a thriving community from the ground up.
Competing radiofrequency microneedling devices had enormous marketing budgets and A-list celebrity endorsements, so we produced something much harder to replicate. A fierce backing of aesthetic providers who championed Sylfirm X—and drove both provider and patient demand themselves!
The Secret to Over $6,000,000 in Sales (In Just 12 Months!)
Social media never sleeps—and neither did we. You see, marketing agencies who have been in the industry as long as we have know that real purchasing decisions usually happen after-hours. So while MeyCo’s social media community managers were online during the day (posting, sharing, commenting, and showing love to the growing number of Sylfirm X users), we also doubled down between the prime hours of 5–9PM. This is when clinicians can finally get a breather, and when they’re ready to ask questions about that RFMN device everyone’s talking about.
With a 24/7 commitment to community management and an average 20-minute response time, curious inquiries led to over 325 leads generated through our social media efforts alone.
Consistent follower growth and average engagement rates of the Sylfirm X Instagram profile
Our Posting Formula, and Why It Worked
An engaged audience is just the beginning. Without actionable, scroll-stopping content, even your most active followers won’t turn into paying customers. That’s why we never posted for the sake of it; instead, we did so with intention.
Our content strategy wasn’t necessarily based on subjective preferences, because different clinicians prefer different kinds of content. From peer testimonials, before and after photos for a range of treatments, UGC (user-generated content) to showcase how other providers employ Sylfirm X, case study highlights, and technical posts, we crafted a diverse mix of content to appeal to virtually any provider browsing their feed.
Intentional variety ensures that whether a clinician is looking for proof of efficacy, professional validation, or a deeper understanding of Sylfirm X’s technology, there’s always something that will speak directly to their needs.
Because we were up against big-name competitors, MeyCo knew that Sylfirm X needed to stay visible. It’s easy to get lost in the digital noise—specifically on Instagram, so we made sure that both followers and non-followers alike came across this dual-wave device on their feed at least multiple times a week. About 4–5 posts per week was the sweet spot to keep Sylfirm X at the forefront of the RFMN industry, especially as we were building brand recognition and preparing to compete with (and potentially outshine) some of the most formidable heavy-hitters in the field.
The Power of Professional Endorsements
A-list celebrities carry undeniable clout, but nearly a decade’s worth of experience proves that household names don’t always yield real results for your bottom line. Accredited industry experts and relatable consumers make a true impact, because they can genuinely speak to the clinical outcomes and business benefits of Sylfirm X.
We pioneered five, year-long influencer partnerships for B2B and B2C audiences. Voices like Jason Emer, MD; Amy Peterson, LE, Miami practice owner; and Christine Chiu of Bling Empire and practice manager for renowned Beverly Hills plastic surgeon Dr. Gabriel Chiu, all brought the right attention to Sylfirm X. As medical aesthetic professionals and real-world consumers of ultra-luxe skincare, our strategic influencer collaborations attested to Sylfirm X being a reliable new revenue stream and remarkable method for skin revitalization. So while our approach to influencer marketing on social media wasn’t led by America’s Sweetheart, it was driven by those with more authority: clinicians’ colleagues and a patient who other patients can see themselves in!
Our NewBeauty partnership secured Sylfirm X the coveted NewBeauty Award, proving that our strategy offers more than just hype.
Christine Chiu’s spotlight on Sylfirm X as a pre–Met Gala treatment amplified it for the beauty industry’s most discerning audience.
Launching X-Class Aesthetic Elite Summit
In 2022, we launched the very first X-Class Aesthetic Elite Summit—because we knew that even with a strong social media presence, we needed proof on the ground, too. Sylfirm X was quickly developing a reputation with more favorable rhetoric and more favorable customer support. So to leverage that online momentum, we launched X-Class to create a tangible experience where providers could discover Sylfirm X in-person, watch live treatments AND participate in hands-on demos, and attend a wide range of comprehensive lectures.
And the result? X-Class skyrocketed Sylfirm X’s popularity, with over 300 offices taking to social media to share their experiences through real, unfiltered memories with their own audiences. Not to mention, the first X-Class Aesthetic Elite Summit was hosted in early November—A.K.A. Q4, the MOST important time of the year for sales. Right as practices were planning their year-end investments and/or upgrades, a massive wave of UGC flooded the industry’s social feeds. Driving home Sylfirm X’s credibility and giving both curious prospects and loyal providers something to talk about (and stand by), the impact of X-Class has lasted well beyond the event itself.
From day one, community management was the heartbeat of our strategy for Sylfirm X—and it was the reason we could build this client from the ground up in an industry long dominated by big budgets and even bigger competitors. We focused on what can’t be replicated overnight: real providers with real stories, and real support. We carved out a place for Sylfirm X in the RFMN space by putting users FIRST and keeping audiences engaged at every touchpoint.
User-generated content is the spark that creates FOMO (fear of missing out). Showcasing the human side of Sylfirm X made it feel more relatable and worth sharing. Balance that with science-backed education, event recaps, etc., and we multiplied our reach far beyond what a single ad could buy.
At MeyCo, this is the kind of thinking we bring to every energy-based device client that we work with. A proven strategy that turns everyday users into your strongest marketing engine.
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Need Help Marketing Your Medical Aesthetics Practice?
Whether you’re just looking for social media management, email marketing, or the whole nine yards, contact MeyCo Marketing today to discuss your needs and the best plan of action! Our available packages are great for plastic surgery, medical cosmetics, dermatology practices, and more.
