The VIP Lounge of Social Media Marketing
Instagram has changed a lot over the last 10 years, says Adam Mosseri, Head of Instagram. It’s since gone from a simple feed of square photos to an infinitely more dynamic, interactive platform complete with Stories, Reels, Subscriptions, and now—Broadcast Channels. The logic behind this is that “...people actually share more photos and videos in DMs than they do in Stories on a given day.” So with the integration of Broadcast Channels into your social strategy, med spas and aesthetic professionals (dermatologists, plastic surgeons, even medical device manufacturers) can now establish an instant, direct line of contact with their audiences!
You can essentially cut the hassle of the algorithm and any other outside noise, creating an exclusive VIP lounge for your most engaged followers. Broadcast Channels are Instagram’s version of a giant, members-only group chat, where only YOU can send messages—and followers can interact with your brand through polls, behind-the-scenes content, or by gaining first access to promotional content like webinars or treatment tips ‘n’ tricks.
Once you’ve set up your Instagram Broadcast Channel, you’re probably wondering: Now what?
Well, your business has one of two options.
Option 1: Establish your Broadcast Channel as a resource that’s broad and versatile, sharing a mix of content like flash sales, educational info, or fun and silly voice notes or photo updates.
Option 2: Create multiple channels tailored to different audiences, such as one for all things injectables, another for special promotions, and another for events/training opportunities. (This is a great way to keep your followers engaged with content they actually want to hear about!)
Industry professionals are finding ways to leverage one of Instagram’s newest features in a way that benefits their business, building stronger connections with this direct line of contact. Fitness influencers are sharing their expert tips on the best form, personal chefs are disclosing some of the most surprising 15-minute recipes—and medical aesthetic device manufacturers have the opportunity to make Instagram Broadcast Channels work for their online community, too!
So here’s the bottom line. You have a direct, algorithm-free tool that can grow your business right at your fingertips. USE IT! Instagram Broadcast Channels can boost engagement on your social media profile, and overall, elevate your reputation against the competition. This is your golden opportunity to build authentic, high-value relationships with your followers—don’t let it pass you by.
Prefer to monetize your content if you’re going to strengthen your social strategy? Instagram Subscriptions might be the tool for you.
Offering recurrent monthly revenue, this feature allows you to share exclusive, subscribers-only content. Think of it as Instagram Broadcast Channels—elevated. You’re putting in the time to engage with your followers, and Subscriptions ensure that that effort literally pays off. Businesses can share private Instagram Lives, Stories, Reels, and more to share the Q&As, treatment pearls, and everything else in between that your most loyal customers are dying to know.
Instagram Subscriptions are a smart move for aesthetic professionals looking for an additional new revenue stream… without making a huge new investment. But whether this or Broadcast Channels is best for your business goals, both are incredibly strong tools that can bolster success on all fronts.
